the jrh academy | single courses

If you’ve been looking for real-life, honest information built on genuine industry experience from someone who can walk the walk as well as she talks the talk; put in a way that reframes from bias or predudice and focuses instead on presenting informed opinions and practical how-to’s that work then you are in the right place.

Check out the courses offered at the JRH Academy below - but don’t forget, you can gain access to every single one of these courses as well as more exclusive content for just £39.99 a month if you join The Academy as a subscriber.

Join the academy

  • Imagine getting top-notch scientifically sound, practically pointed tuition every single week. The academy seeks to provide trainers with the practical skills and the scientific underpinning to walk the walk AND talk the talk.

    Access grants you to everything that is released from Jo-Rosie along with a bunch of exclusive content such as case studies, science paper shredders and the full Understanding Adolescence course.

    £39.99 a month

10 hacks: how to train a dog

  • 5 straight hours, filmed live and including 121 troubleshooting sessions and live demonstrations with dogs.

    TRAINING FOUNDATIONS

    1 - A whole new training philosophy

    2 - Active Learning

    3 - Reward Types

    4 - The Dopamine Bucket and Training Mop

    5 - The World of Magnets and the Can of Energy

    6 - The Importance of Training Vibes

    BONUS VIDEOS

    1 - Play Mechanics

    2 - Making Mischief and Tinkering

    TEN HACKS

    1 - The Shit Sandwich

    2 - Do This OR That

    3 - Same Same BUT different

    4 - Do This AND That

    5 - Opposition to Create Desire

    6 - Environmental Challenge

    7 - Breaking a Behaviour Down and Building it Brick by Brick

    8 - Pantomimes

    9 - Micro Behaviour

    10 - Space Ships and Verbal Communication

    £249 for lifetime access

complete lecture series

  • Get the whole series of simply behaviour lectures.

    Save £78 on individual purchase. A new lecture landing every month until all 12 are out.

    £149 for all 12 including:

    • What is a dog

    • Domestication of dogs vs cats

    • Cognition and emotion

    • Herding breeds

    • Dogs bred to fight

    • Defensive vs scared dogs

    • Dogs bred to guard

    • Ancient Breeds

    • Wolf Hybrids

    • Over Domestication

    • Multi dog living

    • Minimum Benchmarks, the science of Imposter Syndrome and How To Be a KICKASS Dog Trainer 

1 - What is a dog?

  • The first episode of this series focus on defining dogs through their domestication and predatory instincts, while making big nods to ethology and behaviourism.

    Key concepts include the predatory action sequence, variations among breeds, and the implications of selective breeding on behaviour.

    The series aims to provide scientific and practical knowledge for dog trainers and keen owners, addressing the differences in breed types so often overlooked.

    £18.99 - 1hr 30minutes (approx)

2 - DOG DOMESTICATION VS CATS

  • The podcast delves into the domestication and evolution of dogs, highlighting their genetic traits and the distinction between free-roaming and pet dogs.

    It critiques traditional studies that focus on pet dogs, advocating for a deeper understanding of free-roaming canines to enhance training and behaviour insights.

    The discussion covers the impact of human intervention on dog evolution, the complexities of breeding practices, and the importance of recognising individual dog personalities in training methodologies.

    Additionally, it addresses the shift from compulsion-based training to positive reinforcement techniques.

    £18.99 - 1hr 30minutes (approx)

3 -CogNITION AND EMOTION

  • This lecture delves into the complexities of understanding dog emotions through scientific lenses, highlighting the limitations of empirical studies in capturing subjective experiences.

    It critiques traditional behaviour metrics, emphasising the need to recognise dogs as sentient beings capable of a wide range of emotions, akin to humans.

    Personal anecdotes and research illustrate the importance of context in interpreting canine body language and emotional expressions, advocating for a nuanced approach to behaviour modification that respects a dog's inherent personality and emotional depth.

    £18.99 - 1hr 30minutes (approx)

4 -herding breeds

  • Explore the fascinating world of herding dogs in Peebles, Scotland, where their historical significance is highlighted. Learn about the three main types of herding dogs—driving, fetching, and tending—and their unique behaviours.

    The lecture emphasises the importance of breed-specific traits and the significant behavioural differences between working and show lines. Discover the exercise needs of these highly trainable breeds, the challenges faced by inexperienced owners, and the critical role of early socialisation in preventing behavioural issues.

    Gain insights into effective training strategies and the necessity of responsible ownership to ensure a harmonious relationship with these intelligent dogs.

    £18.99 - 1hr 30minutes (approx)

1 - Dogs bred to fight

  • Bully breeds are Jo-Rosies mastermind subject. This lecture brings you everything you need to know about these very special dogs, how and why they came to be and what you can do to have success when training them.

    The series aims to provide scientific and practical knowledge for dog trainers and keen owners, addressing the differences in breed types so often overlooked.

    £18.99 - 1hr 30minutes (approx)

6 - defensive and fearful dogs

  • The lecture explores the critical distinctions between fear and defensive behaviour in dogs, clarifying common misconceptions among trainers. It delves into the emotional and physiological responses associated with fear, the various forms of defensive behaviour, and the influence of genetics and environment on these responses.

    Emphasising the importance of understanding a dog's behaviour for effective training, the discussion highlights the role of positive reinforcement, socialisation, and structured activities in managing anxiety and aggression. Additionally, it addresses the impact of breed predispositions and the necessity for ongoing education for both trainers and dog owners.

    £18.99 - 2hr 30minutes (approx)

7- Dogs bred to guard

  • Livestock Guardian Dogs (LGDs) are distinct from mastiffs, originally bred from ancient molosser breeds for livestock protection rather than personal security. They thrive in their roles by living among livestock, exhibiting calm behaviour and defensive aggression only when necessary. Effective LGD training requires early socialisation, understanding their instincts, and managing their environment to prevent guarding behaviours. With proper upbringing, LGDs can significantly reduce livestock predation and help mitigate human-wildlife conflict, although they are not suited as domestic pets.

    £18.99 - 1hr 30minutes (approx)

8- Ancient Breeds

  • Coming at the end of Feb

Creating a demo dog

  • ONLY AVAILABLE FOR MEMBERS:

    A professional guide to building a Demo Dog is a mechanical focused course training students how to make their own dog, the best front window for clients - including a full instructional on how to make a social media reel. It includes practical how-to demonstrations and detailed explanations of a full close-quarter demo, possible with any breed of dog.

Understanding Adolescence

  • EXCLUSIVE TO ACADEMY MEMBERS

    Understanding Adolescence contains eleven videos explaining the biological, neurobiological, physical, cognitive and social changes that occur during adolescence. The course delves into how these changes impact behaviour as well as five teenage specific exercises - with printable crib sheets. It explains what Jo-Rosie does specifically with teenage dogs and why.

Science paper shredders

  • EXCLUSIVE TO ACADEMY MEMBERS ONLY

    Science Paper Shredders demolish the science in real time. Jo takes seminal and recent papers and goes through them with a tooth comb. Understand what the science actually says, whilst learning how to analyse papers yourself.

Free course

  • Recipe For Reactivity is a quick free course covering one way to help dogs that lunge and bark lead to recover and become neutral around other dogs.

MEET YOUR lecturer

Jo-Rosie Haffenden
Trainer, behaviourist, TV presenter, author, though leader and industry expert

The dog training industry pits science against practical experience on a daily basis, when really the two should be working together.

Learn to walk the walk and talk the talk. I’m sick of the divide between varying methodologies; people who rave about academia over practical experience; and people who think if you can do it, you can teach it and that the science is unnecessary. Essentially it’s all a grey smudge there is no black and white; or wrong or right way. Like all things it’s a mix of science and art: skill and understanding.

These courses are designed to help trainers understand the how’s and why’s but most importantly know specifically how to use the how’s and why’s to create more effective, ethical and client centred training programs.